Using Choice Architecture to Improve Energy Decisions
Merage School of Business SB1 #5100 Irvine, CA, United StatesThis talk, brought to you by Rick Larrick, a Michael W. Krzyzewski University Professor of the Fuqua School of Business at Duke University, will describe a set of cognitive biases that lead people to misunderstand their energy use. The talk will review four principles of “choice architecture” derived from cognitive and social psychology for [...]