Why Business Sustainability? Everything is a business! Businesses have the greatest net effect on people and the planet. One hundred businesses cause 71% of total greenhouse gas emissions. Businesses shouldn’t make it hard for consumers by making them weigh their satisfaction against living more sustainably.

The name ‘In The Green’ refers to the business phrases “in the black” and “in the red” and the most recognizable symbol of sustainability, the color green. When a company is “in the black,” it is at the break-even point or higher; when a company is “in the red,” it is encountering losses. The name neatly embodies a mission as a business sustainability club to share ways that better people, planet, & profit.